Archive for the tag “Santa Ana”

Councilman Valencia Gave City-Owned Tickets Worth $3,280 to Campaign Backers, Top Democrats

Councilman Avelino Valencia III gave $3,280 worth of city-owned Angels tickets to close friends, campaign backers, and top Democrats in April.

By DUANE ROBERTS
Editor & Publisher

Before Councilman Avelino Valencia III was elected to his seat, he told a reporter from Anaheim Exclusivo what his main priority would be. “I would like the residents of Anaheim to know that I am dedicating the next four years of my life to improving the quality of life for our residents,” he said. “I will be selfless in those endeavors; I will put the residents’ needs first.”

But there is an old adage about politicians: watch what they do, not what they say. And evidence is mounting that there is a big difference between Valencia’s behavior as a councilman and his rhetoric as a candidate. Thanks to Gabriel San Roman, a former investigative journalist for the defunct-OC Weekly, we know as a fact that this happens to be the case.

In an article San Roman recently posted on his Slingshot blog, he observed that with the reopening of Angel Stadium and Honda Center due to relaxed COVID-19 restrictions, a once “dormant political patronage system” has sprung back to life “with Anaheim city council members able to dole out free tickets to their well-connected friends and political backers again.”

San Roman should know. In 2019, he looked at more than 1,539 ticket disclosure formsForm 802s as they are called–to see who received the hundreds of thousands of dollars worth of tickets the city gets each year from these venues through various agreements. His award-winning investigation exposed a system rife with cronyism and corruption.

In reviewing the latest filings for April, he discovered not much had changed. For example, Councilman Jordan Brandman, who is a notorious peddler of city-owned tickets to lobbyists, campaign contributors, and even his former employer, gave two Angels tickets worth $410 to a businessman who appears to have been one of his clients at a previous job.

Even Valencia has gotten tickets.

The most astonishing revelations, however, came from Valencia’s filings. Being a newcomer, one thinks he would have been a bit more circumspect in his actions. But San Roman reported that his Form 802s showed the councilman freely gave away tickets to close friends, trade union leaders who helped finance his campaign, and known Democratic Party operatives.

In response, The Anaheim Investigator launched its own investigation into this matter and carefully scrutinized all of the Form 802s Valencia filed in the month of April. The documents not only corroborate the initial claims San Roman made in his piece, but new information has been uncovered which reveals that what he reported was just the tip of the iceberg.

The Form 802s show Valencia gave tickets to ten people, eight of which could be positively identified. Of those eight, all are “well-connected friends and political backers” of the councilman. Five have close ties to unions that each made a $2,100 contribution to his city council campaign last year. Two are top Democratic Party operatives. And most don’t live in Anaheim.

Below is a list of persons of who benefited from his largess:

ERNESTO MEDRANO

Valencia gave Medrano two tickets valued at $410 for an Angels vs. White Sox game on April 1st.

Medrano is a resident of Anaheim, a member of the Public Utilities Board, and a Business Representative for the Los Angeles / Orange Counties Building & Construction Trades Council.

Form 460s filed by the “Valencia for City Council 2020” committee report that the Los Angeles / Orange Counties Building and Construction Trades Council PAC (ID# 822029) made a $2,100 contribution on August 19, 2020.

ROBERT RUIZ

Valencia gave Ruiz two tickets valued at $410 for an Angels vs. White Sox game on April 2nd.

Ruiz is a resident of Irvine, a member of the Orange County Fair and Event Center Board, and Secretary-Treasurer for the Laborers International Union of North America Local 652.

Form 460s filed by the “Valencia for City Council 2020” committee report that the Laborers International Union of North America Laborers Local 652 (ID# 72-151970) made a $2,100 contribution on June 29, 2020.

ERNESTO AMADO CONDE

Valencia gave Conde two tickets valued at $410 for an Angels vs. White Sox game on April 3rd.

Conde is a resident of Santa Ana, a retired sergeant with the Santa Ana Police Department, and is Director of Communications for the Santa Ana Police Officers Association. In 2018, the Voice of OC reported he has a cozy relationship with Gerry Serrano, the president of that association.

Form 460s filed by the “Valencia for City Council 2020” committee report that the Santa Ana Police Officers Association Independent Expenditure Committee (ID# 1255606) made a $2,100 contribution on August 21, 2020.

Serrano made a $750 contribution on September 22, 2020.

LUISANDRES PEREZ

Valencia gave Perez two tickets valued at $410 for an Angels vs. White Sox game on April 4th.

Perez is a resident of Anaheim, a member of the Planning Commission, and Political Director for UA Plumbers & Steamfitters Local 582. Not only was he previously employed as Political Director of the Orange County Democratic Party, but he currently serves on their Central Committee and is an alternate for State Assemblyman Tom Daly.

Form 460s filed by the “Valencia for City Council 2020” committee report that the UA Plumbers & Steamfitters Local Union No. 582 PAC (ID# 890440) made a $2,100 contribution on July 31, 2020.

Perez made a $250 contribution on May 22, 2020.

LUIS ALEMAN

Valencia gave Aleman two tickets valued at $410 for an Angels vs. White Sox game on April 5th.

Aleman is a resident of Santa Ana, Secretary of the Orange County Democratic Party, and President of the Latinx Young Democrats of Orange County.

JOSHUA LAFARGA

Valencia gave LaFarga two tickets valued at $410 for an Angels vs. Astros game on April 6th.

LaFarga is a resident of Long Beach, a member of that city’s Planning Commission, and Recording Secretary for the Laborers International Union of North America Local 1309.

Form 460s filed by the “Valencia for City Council 2020” committee report that the Laborers International Union of North America Local 1309 PAC (ID# 851621) made a $2,100 contribution on June 30, 2020.

AJAY MOHAN

Valencia gave Mohan two tickets valued at $410 for an Angels vs. Twins game on April 16th.

Mohan is a resident of Irvine, a member of that city’s Children, Youth and Families Advisory Committee, and Executive Director of the Orange County Democratic Party. He was previously employed as their Political Director.

JOHNATHAN HERNANDEZ

Valencia gave Hernandez two tickets valued at $410 for an Angels vs. Rangers game on April 19th.

Hernandez is a resident of Santa Ana and a member of the Santa Ana City Council.

Total value of tickets given: $3,280.

On all of the Form 802s that Valenica filed, he stated he gave away tickets for the purpose of “attracting or rewarding volunteer public service.” Maybe so. Perhaps he wanted to encourage charity work in Irvine, Santa Ana, and Long Beach. And it could be a coincidence half of the recipients of his tickets apparently helped steer large amounts of cash into his city council campaign.

But the evidence speaks for itself. The Form 802s make a mockery of Valencia‘s promise to “put the residents’ needs first.” That he decided to shower close friends, trade union leaders who helped finance his campaign, and top Democratic Party operatives–most of whom don’t live in Anaheim–with $3,280 worth of tickets demonstrate that his priorities lie elsewhere.

Indeed, The Investigator believes he is only using his seat on the Anaheim City Council as a stepping stone to get elected to the state legislature in the 69th State Assembly District. After all, Tom Daly, his boss, is termed out in 2024. But to do that, he’ll need to build a base of support not only in Anaheim, but in Santa Ana. That’s where giving away free tickets comes in handy.

For matter of record, Valencia isn’t the only politician in this town who has taken advantage of the ticket system and exploited it for selfish political purposes. Sometime in the future, The Investigator plans to publish more in-depth articles like this one exposing how past and present council members, both Democrat and Republican alike, have done similar things.

Santa Ana-Based Advertising Firm Hidden Force Behind Chamber-Backed Group Anaheim First

Tony Serna, Vice-President of Agency 51, a Santa Ana advertising firm that has been a hidden force behind Anaheim First.

By DUANE ROBERTS
Editor & Publisher

Much has been written about Anaheim First, the faux grassroots organization which, according to legal documents filed with the California Secretary of State in 2019, is controlled by Todd Ament, President and CEO of the Anaheim Chamber of Commerce. But very little, if anything, has been said about another entity that has been a hidden force behind it.

If you have ever seen Anaheim First’s full page ads in a newspaper, a slick mailer inviting you to attend one of their town hall forums, or observed members wearing those proverbial blue shirts, you saw the handiwork of Agency 51, an advertising firm located in downtown Santa Ana, literally a block away from the Ronald Reagan Federal Building and Courthouse.

Contrary to what is publicly known, Anaheim First made its debut, at least unofficially, on August 3, 2017 when Tony Serna, Vice-President of Agency 51, registered the domain “AnaheimFirst.com” using his name and his firm’s Santa Ana business address, email, and phone number. Records show this domain was later transferred to Visit Anaheim in 2018.

Message posted to Agency 51’s Facebook page.

But Serna does more than just run Agency 51. Not only was he a founding member of the Anaheim First Advisory Council in District 6, but he sits on the Board of Directors of the Anaheim Chamber. According to IRS Form 990 filings compiled by ProPublica, a non-partisan investigative journalism website, Serna has served on the latter body at least since 2013.

On its LinkedIn page, Agency 51 describes itself as a “full-service integrated marketing communications agency with offices in Orange County, CA, specializing in implementing complex, strategic advertising programs.” Founded as a partnership in 2001, it has two offices nationwide: one in Santa Ana and another in Philadelphia, Pennsylvania.

Anaheim First is not the only major project Agency 51 has been involved with. It has an impressive list of past and present clients, including Comcast, Cox Communications, Disney’s Grand Californian Hotel, House of Blues Anaheim, and the Muzeo Museum and Cultural Center. Furthermore, the firm has done some work for the Anaheim Family YMCA.

Agency 51 boasting about Anaheim First on its website.

Because of the COVID-19 pandemic, Anaheim First was reinvented as a marketing tool to help local restaurants, microbreweries, wine bars, and other businesses survive the economic downturn. For months, residents have seen ads on social media sites, much like the one on Agency 51’s YouTube page, offering discounts for food, drink, and other items.

However, as more people get vaccinated and life returns back to “normal,” it will undoubtedly revert to its original form. At the March 23rd meeting of the Anaheim City Council, Mayor Harry Sidhu reaffirmed his commitment to the Chamber-backed group. He is up for re-election next year. Given Anaheim First is stacked with his allies, he’ll need all the support he can get.

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