Archive for the tag “MUZEO Museum and Cultural Center”

Santa Ana-Based Advertising Firm Hidden Force Behind Chamber-Backed Group Anaheim First

Tony Serna, Vice-President of Agency 51, a Santa Ana advertising firm that has been a hidden force behind Anaheim First.

By DUANE ROBERTS
Editor & Publisher

Much has been written about Anaheim First, the faux grassroots organization which, according to legal documents filed with the California Secretary of State in 2019, is controlled by Todd Ament, President and CEO of the Anaheim Chamber of Commerce. But very little, if anything, has been said about another entity that has been a hidden force behind it.

If you have ever seen Anaheim First’s full page ads in a newspaper, a slick mailer inviting you to attend one of their town hall forums, or observed members wearing those proverbial blue shirts, you saw the handiwork of Agency 51, an advertising firm located in downtown Santa Ana, literally a block away from the Ronald Reagan Federal Building and Courthouse.

Contrary to what is publicly known, Anaheim First made its debut, at least unofficially, on August 3, 2017 when Tony Serna, Vice-President of Agency 51, registered the domain “AnaheimFirst.com” using his name and his firm’s Santa Ana business address, email, and phone number. Records show this domain was later transferred to Visit Anaheim in 2018.

Message posted to Agency 51’s Facebook page.

But Serna does more than just run Agency 51. Not only was he a founding member of the Anaheim First Advisory Council in District 6, but he sits on the Board of Directors of the Anaheim Chamber. According to IRS Form 990 filings compiled by ProPublica, a non-partisan investigative journalism website, Serna has served on the latter body at least since 2013.

On its LinkedIn page, Agency 51 describes itself as a “full-service integrated marketing communications agency with offices in Orange County, CA, specializing in implementing complex, strategic advertising programs.” Founded as a partnership in 2001, it has two offices nationwide: one in Santa Ana and another in Philadelphia, Pennsylvania.

Anaheim First is not the only major project Agency 51 has been involved with. It has an impressive list of past and present clients, including Comcast, Cox Communications, Disney’s Grand Californian Hotel, House of Blues Anaheim, and the Muzeo Museum and Cultural Center. Furthermore, the firm has done some work for the Anaheim Family YMCA.

Agency 51 boasting about Anaheim First on its website.

Because of the COVID-19 pandemic, Anaheim First was reinvented as a marketing tool to help local restaurants, microbreweries, wine bars, and other businesses survive the economic downturn. For months, residents have seen ads on social media sites, much like the one on Agency 51’s YouTube page, offering discounts for food, drink, and other items.

However, as more people get vaccinated and life returns back to “normal,” it will undoubtedly revert to its original form. At the March 23rd meeting of the Anaheim City Council, Mayor Harry Sidhu reaffirmed his commitment to the Chamber-backed group. He is up for re-election next year. Given Anaheim First is stacked with his allies, he’ll need all the support he can get.

Businessman Boasted To Anaheim Police Chief He Will Fund The Law Enforcement Accountability Network

Gennaco Taormina Faessal II

Michael Gennaco, William Taormina, and Stephen Faessel sitting together at the June 25th “Garden Party Fundraiser” for the Law Enforcement Accountability Network, an ACLU-backed group run by Theresa Smith.

By DUANE ROBERTS
Editor & Publisher

William Taormina boasted to Police Chief Raul Quezada and Deputy Chief Julian Harvey that he intended to support the ACLU-backed Law Enforcement Accountability Network “financially and with my time,” according to an email the Anaheim Investigator obtained from the Anaheim Police Department through a California Public Records Act request filed back in August.

The email in question, dated Wednesday, June 28, 2017, was sent out by Taormina to Quezada and Harvey three days after he made a $1,000 donation to LEAN at their June 25th “Garden Party Fundraiser,” held at the Villa Park home of Belinda Escobosa-Helzer, former Director of the Orange County office of the American Civil Liberties Union of Southern California.

“Dear Raul and Julian,” Taormina began:

Over this last weekend, I attended a garden party held in honor of Teresa [sic] Smith’s son, Caesar Cruz. The party was meant to raise money for the new organization that Teresa started known as LEAN (Law Enforcement Accountability Network). The party was a success with about 50 attendees including both Councilmen Steve Faessel and Jose Moreno. I intend to support this organization financially and with my time because I believe it is going to be a positive relationship builder between our law enforcement community and the folks that are presently less supportive of us. We need to keep building bridges and Teresa is an excellent spokesperson for her side of the equation.

In the same email, Taormina also urged Quezada to appoint Yesenia Rojas, a resident of Anna Drive, a working-class neighborhood in Central Anaheim, to his advisory board saying “she is all about the underserved, the youth, and quality of life in our neighborhoods, especially hers….”

“Thank you for you for the opportunity to share my thoughts with you. It is an honor to serve alongside you both,” he concluded.

A copy of the email can be downloaded here.

Who is William Taormina?

As the Investigator previously reported, William Taormina is a wealthy real estate developer who serves on the advisory board of Anaheim Police Chief Raul Quezada. He has been on this body since September 2005 when former Police Chief John Welter created it “as a vehicle to advise and counsel him on matters affecting public safety and to act as a sounding board for police/community relations.”

Before William started dabbling in real estate full-time, both he and his brother Vincent ran Taormina Industries Inc., a solid-waste disposal company founded by their father in 1948. According to the Los Angeles Times, the privately held firm was a $100 million operation that served more than one million curbside customers in Anaheim, Brea, Garden Grove, Placentia, Villa Park, Yorba Linda and Colton.

In 1997, Taormina Industries merged into Republic Industries Inc., a trash hauling company then-controlled by H. Wayne Huizenga, a multi-billionaire, in a deal worth about $250 million in stock. “Brothers William and Vincent Taormina will receive 6.5 million shares [from Republic] and will operate the Anaheim company as a separate unit under its own name,” the Times reported.

Over the past thirty years, Taormina has been a major player in Anaheim city politics, pouring tens of thousands of dollars of cash into the campaigns of candidates and elected officials, both Democrat and Republican alike.

Taormina has also donated generously to many local charities and non-profits. He is  the founder and Chairman Emeritus of the Anaheim Community Foundation, an organization that not only has provided financial support for many different senior and youth programs, but has been responsible for managing tens of thousands of dollars in funds for Kash for K-9’s, Cops 4 Kids, and other projects supported by the Anaheim Police Department.

Despite his presence at the ACLU fundraiser, Taormina is no liberal. Back in 2012, Taormina and his family, both directly and through businesses under their control, gave $5,250 in campaign contributions to a city council candidate by the name of Steven Chavez Lodge, an ex-Santa Ana Police detective, who had been sued multiple times in state and federal courts for alleged “police brutality.” Later that same year, the Register quoted him as asking then-Police Chief Welter why there wasn’t a “blanket [gang] injunction” on the entire City of Anaheim to fight crime. The LA Weekly reported in 2014 that Taormina successfully pressured the MUZEO Museum and Cultural Center to cancel a “graffiti” art exhibit featuring the works of prominent Mexican muralists.

For more about the June 25th “Garden Party Fundraiser” for LEAN, please click here.

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